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1872

Francois Marcel Grateau of Paris

France revolutionized hairdressing with his flame-heated waving iron, which made waved hairstyles last 5-6 weeks!

Image of styling tools

1904

LBBET乐博’s predecessor

The Barber Supply Dealers Association of America (BSDA) is founded as the earliest beauty industry association with 47 original distributor members. 23 years later, BSDA changes its name to Beauty and Barber Supply Institute (BBSI).

Image of styling tools

1904

Madam CJ Walker

A beauty industry legend, begins her first beauty line in Denver, CO. She was the wealthiest self-made American woman at the time of her death in 1919. One of her original styling tools is on display in LBBET乐博’s archives.

Image of a tiara

1906

Charles Nessler

Created the permanent wave machine, which gained popularity twenty years later when Miss America received a permanent wave style.

Image of a model

1920

Beauty Snapshot

Bobs, skinny brows, and finger waves define the glitz and rebellion of the Roaring 20s.

Image of money

1921

NHCA

The National Hairdressers and Cosmetologists Association (NHCA) is founded. Annual member dues only cost $1.00!

Image of color

1930

Golden Age

The 30s represented the Golden Age of Hollywood glam. Evening shadow, brow brushing, and pink cheeks steal the screen!

Image of color

1940

Soft Glamour

Rouge, red lipstick, and victory rolls take a turn from soft glamour to bold femininity.

Image of camo

1941

Beauty Production

War strikes! Beauty production dwindles as resources are allocated to US war efforts.

Image of paint

1950

Mascara & Aerosol Hairspray

The invention of wand mascara and aerosol hairspray take hair to new heights… and lengths!

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1955

Disaster Relief Fund

The Disaster Relief Fund (DRF) is formed to help support beauty professionals affected by natural disasters across the nation. The DRF is still active today. Make a donation to help beauty professionals in need at big5vn.com/drf!

Image of a woman

1960

False Eyelashes

False eyelashes, five-point bobs, and anti-perspirant inspire sleek, on-the-go styles during the mod movement.

Image of color

1970

Lip Gloss

Beauty is in the eye of the beholder when lip gloss, disposable razors, and hand-held blow dryers become household staples.

Image of color

1980

Color Rules

Color rules all during the 80s, thanks to one-coat nail polish, vivid shadows, and bronzing powder.

Image of coins

1984

LBBET乐博 Lifetime Member

The Joseph L. Weir Trust was formed to support the beauty industry’s charity and education initiatives. Today, the Trust funds the LBBET乐博 Lifetime Member Scholarship and ISSE education.

Image of a person getting a massage

1986

NHCA

NHCA becomes the National Cosmetology Association (NCA) to broaden its membership to include estheticians.

Image of perfume

1988

Practicality

The popularity of cellulite creamer, unisex fragrance, and transfer-proof lipstick makes feeling pretty… practical!

Image of a woman smiling

1989

The Look Good Feel Better (LGFB)

The Look Good Feel Better (LGFB) launched with two groups workshops in NYC and DC. As a Program National Collaborator, NCA encourages participation and trains volunteer licensed professionals who teach beauty techniques to female cancer patients to help them combat the appearance-related side effects of cancer treatment.

Image of a model

1989

North American Hairstyling Awards (NAHA)

BBSI collaborates with Redken Labs and Modern Salon Media to produce the first North American Hairstyling Awards (NAHA).

Image of a woman smiling at product

1994

The Salon Association (TSA)

The Salon Association (TSA) is formed as branch of BBSI to offer even greater professional resources for salon owners.

Image of graphs

1998

BBSI Foundation

BBSI Foundation is formed as a supporting charitable organization for the industry, to support disaster relief and research projects.

Image of a city skyline

1999

The International Cosmetology Exposition (ICE)

The International Cosmetology Exposition (ICE) debuts in Los Angeles, Minneapolis, and Seattle. Thirty years later, the show continues to run as the International Salon and Spa Expo (ISSE).

Image of a person holding creme

2000

New Millennium

It’s a new millennium, and beauty is focused on turning back the clock with wrinkle fillers, anti-aging moisturizers, and light-reflecting foundation.

Image of the globe

2003

International B2B beauty event

BBSI and IFI / BolognaFiere USA, Inc. partner for the first Cosmoprof North America Event; the largest international B2B beauty event in the U.S.

Image of two people holding hands

2004

CUT IT OUT

Salons Against Domestic Abuse, is formed to provide domestic violence recognition training for beauty professionals.

Image of styling tools

2005

American Beauty Association

American Beauty Association, The Salon Association, and BBSI merge to form the Professional Beauty Association (LBBET乐博).

Image of people cut out of paper holding hands

2010

ENTIRE beauty

LBBET乐博 merges with NCA to become the largest trade association representing the ENTIRE beauty industry.

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2012

Distributor Executive Conference (DEC)

LBBET乐博 hosts the first ever Distributor Executive Conference (DEC) to support beauty distributors across the nation.

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2013

Executive Summit

LBBET乐博 hosts the first Executive Summit in sunny Scottsdale, AZ to help strengthen manufacturer relationships and industry prestige.

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2019

The International Salon and Spa Expo

The International Salon and Spa Expo celebrates its 20th anniversary in Long Beach, CA.

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2019

Celebrating its 30th anniversary

The North American Hairstyling Awards celebrates its 30th anniversary at its new home in Long Beach, CA.

Hello There, Future Member!

At LBBET乐博, our mission is to provide exceptional experiences and a connected community to beauty professionals across the nation. When you become a LBBET乐博 Member, you join a network of over 100,000 passionate beauty professionals, business resources, access to education, and much more.